By: Jared & Lora Stayton
Coffee is in many ways the ideal product for an online subscription because of the way it is both consumable and perishable. Most coffee consumers drink the product regularly in a way that naturally lends itself to a regular and fixed delivery schedule. Additionally, as coffee loses its freshness over time, there is no risk of unused coffee accumulating in a similar way to other subscription products.
With the “third wave” of coffee (a movement to produce high-quality coffee, and consider coffee as an artisanal foodstuff, like wine, rather than a commodity) creating greater demand for premium products than ever before, the timing is right for brands to leverage the full possibilities of the subscription model to meet the desires of the more demanding coffee drinker. Many coffee aficionados who have become used to a high standard of coffee when going out are now looking for ways to make similar coffee at home.
Home delivery offers a number of advantages to these consumers. It allows a consumer to experiment with products from a far more specialist roaster than is possible in even the most coffee-saturated areas.
It is also the best way to ensure freshness, as most shipments are made immediately after roasting which eliminates the time the beans would otherwise have spent on store shelves. The typical third wave consumer also tends to be interested in making sure that their coffee is Fair Trade. Whereas a coffee shop or retailer may offer fair trade certification or maybe display a sign offering information regarding the coffee’s origins, an online service can go into much greater detail. It should become increasingly clear that a subscription is essential to everyone serious about making high-quality coffee at home.
For these reasons and more, Brickhouse Coffee Co. proudly offers a monthly coffee subscription where our fresh, roasted in-house, direct trade coffee can be delivered right to your door. On those days you can’t make it into our shop, you can now easily enjoy our blends from the comfort of your own home. Click HERE for more information.